Essential CU

The Essential CU giving campaign highlighted the University of Colorado's indispensable role in the state's well-being, resonating with donors, encouraging contributions. Unifying the four campuses visually was crucial. I conceptualized and executed this identity, artfully blending abstract concepts through collage and cut-paper imagery. This design proudly incorporated University and Colorado elements, creating a compelling donor connection. I designed all collateral for the multi-channel launch of this initiative, which became CU's largest fundraising effort, ultimately securing $4 billion in donor investments.