HPTN Research Study
Client: HIV Prevention Trials Network (HPTN), National Institute of Allergy and Infectious Diseases (NIAID) at the U.S. National Institutes of Health (NIH)
Role: Creative direction, concept development, brand development, design
OvervieW
HPTN 091 is a clinical trial designed to increase PrEP uptake through gender-affirming care and peer support. As Art Director, I created a bold yet approachable brand for recruitment and promotional materials, featuring flowing arcs, layered circles, and soft gradients that evoke transition and movement. Vibrant purples, teals, and warm accents balance scientific credibility with community accessibility. The cohesive visual identity launched successfully, delivering a distinctive, engaging look that elevated outreach and participant engagement.
