Overview

For the #ShesWell initiative, the goal was to boost PrEP awareness and usage among women. I led the design and brand development, creating a vibrant, empowering visual identity with an appealing palette, lively illustrations, and photography that reminded them PrEP is for women too. The design balanced strong and soft elements, delivering health education effectively. Applied across a comprehensive range of digital and print materials, this compelling visual system performed exceptionally well, significantly increasing PrEP awareness in key jurisdictions.

Client: CDC's Let's Stop HIV Together (Together) campaign

Role: Creative direction, concept development, brand development, design