LynxFest

LynxFest, CU Denver’s reimagined Alumni Weekend, aimed to reconnect the community and boost engagement. Tasked with creating its visual identity, I developed a dynamic event logo and system balancing playful celebration while aligning with the Denver campus "CU in the City" branding. I incorporated familiar campus motifs (Tivoli tower) to deepen alumni pride. Applied across signage, digital ads, and swag, the branding helped the inaugural LynxFest draw over 150 alumni, successfully launching this signature annual event with a vibrant new tone.