PrEP Pill Animation

For the CDC's #PrEPared initiative, we aimed to boost HIV prevention awareness via an engaging animated explainer featuring a new pill character. I led the design and visual development, establishing a vibrant mixed-media aesthetic that matched the campaign's brand. My work involved developing various concepts for the PrEP pill character and designing final graphics for production. I collaborated closely with motion designers, also contributing to animation, editing, and sfx. This animation was enthusiastically received by clients and partners, becoming a pivotal asset that drove early engagement.