Overview

The Benson Society honors CU's visionary donors, celebrating the philanthropic legacy of Bruce and Marcy Benson to inspire transformative investments for CU. As Art Director, I conceived and executed an elegant, timeless, bold brand identity for fundraising collateral, donor reports, presentations, galas, and events. This distinct brand complements CU system branding yet powerfully stands out. I also coordinated with vendors on custom donor packets, collateral, ensuring seamless production. The new identity successfully launched, a sophisticated, compelling visual system that elevated donor engagement, fundraising efforts.

Client: University of Colorado -
Office of Advancement

Role: Creative direction, concept development, brand development, design